Sue is regarded as one of Australia’s leading market and social researchers. She has more than 25 years’ experience as a market researcher, research buyer and communications consultant in the corporate, financial, issues and political arenas.
Her core expertise is conducting sensitive community and stakeholder research for organisations facing complex issues and working with clients to identify the most effective ways in which to engage and influence. She has recently been sought after as a commentator on community sentiment during the COVID-19 pandemic.
Sue’s broad experience includes community sentiment towards major infrastructure projects and on key policy issues, stakeholder reputation research for major corporates and government departments and agencies, testing messages and narrative development, retail shareholder research and facilitating deliberative forums and ‘deep-dives’.
Sue is also a Partner of SEC Newgate Communications. She holds a Bachelor degree in Organisational Communication from Charles Sturt University and a Masters in International Communications from Macquarie University. She is a Qualified Professional Researcher (QPR), a Graduate of the Australian Institute of Company Directors (AICD) and has the IAP2 Certificate of Engagement.