SEC Newgate CEE

Sebastian Hejnowski has over 20 years of experience in the public relations and advertising industry. He co-founded and managed MSL in the region of Central and Eastern Europe. Under his leadership, MSL was awarded the title of Eastern European Consultancies of the Year three times by the prestigious Holmes Report (2013, 2015, 2019).

Awarded the title of ” PR Producer of the Year” by the industry portal PRoto.pl . He managed the advertising agency Leo Burnett. He co-created numerous social and lobbying campaigns for NGOs , state institutions and commercial companies.

He was a juror at the largest industry competitions, incl. Golden Drum ,Cristal Festival , Kreatywni w Biznesie or Złote Spinacze.

“Woman to Watch in 2022” on the Forbes Women Power Rising list. The protagonist of the “Women of Success” series in the Vogue Polska magazine.

Co-founder and vice president of the agency. He has nearly 20 years of experience in communication consulting, strategy development and the implementation of PR and marketing projects.

For 10 years she held managerial positions in Publicis Groupe. She was the director responsible for business development in the Central and Eastern Europe region, opened offices in the Czech Republic and Turkey, and integrated teams in Romania, Bulgaria and Slovenia. Previously, she was the managing director of MSL, one of the largest PR agencies in Poland. For three years she was the Chief Communication Officer at Publicis Communications, where she dealt with consulting for the management board. Her professional experience also includes working for the global network agencies Edelman and Havas.

It has won over 20 prestigious awards and distinctions, including: EFFIE, Golden Drum, SABER Award, IPRA Golden World Award, European Excellent Award, Złote Spinacze, Impactory, and twice the “Social Campaign of the Year” titles. She is a juror at international creative festivals, from the Arab Emirates through France, to virtually all important competitions in the countries of Central and Eastern Europe:

Since 2017, he has been a member of the Expert Council of the THINKTANK Center for Dialogue and Analysis. She is a mentor of the Business Leaders Foundation. She conducts original classes at the University of Warsaw, and also lectured at the University of Social Sciences and Humanities and the Lazarski University.

Manager and startupper with 15 years of experience in the industry. For nearly 10 years she worked in the TVN Discovery Group, where she went from the strategy of the Advertising Department to the Brand Manager responsible for the marketing of the main channel of the station – TVN.

In the years 2006-2010 she worked in the largest media agencies: Mediaedge: CIA (today Wavemaker) and Starcom. She was responsible for media campaigns for players such as Nivea Beiersdorf and The Coca-Cola Company. Recently, she collaborated with Vogue Polska on projects, supporting the publishing house in the digital development of its business and customer base. Her passion and passion are media, branded content and strategy. For several years, also e-commerce – she is the co-founder of the Blue Kangaroo fulfilment startup.

In 2020, she became a co-founder of the PR / marketing- SNG agency, which in 2021 created the basis for the creation of SEC Newgate CEE in Poland (a branch of SEC Newgate SA).

She loves to follow trends and talk to people who inspire her and drive her to act. Privately, a mother of two troublemakers. A lover of nature, camping and off-road driving. He absorbs good cinema and series, he is passionate about the fashion industry and music.

Manager with over 20 years’ experience in Poland’s leading companies (Grupa Lotos, Ciech). Throughout his career, Maciej has held a number of management positions in the following areas: external/internal communication, public relations, investment relations, strategy, international relations, government relations, and lobbing. He has developed and executed crisis communication strategies in several major companies with international operations. He has cooperated with think tanks such as the Atlantic Council and the Centre for Strategic and International Studies, representing Polish companies abroad.

As a consultant, Maciej has worked for financial institutions including Bank Pekao SA (one of Poland’s largest banks) in the fields of communication, public relations and investor relations.

During his time in Grupa Lotos (the second largest gas&oil company in Poland), he was involved in one of the country’s biggest capex investment programmes “Program 10+” (EUR 1.5 bn), which increased the annual processing capacity of the company’ refinery in Gdansk from 3 to 10 million TPA of crude oil. His areas of responsibilities in the project covered market analysis, forecasting, cooperation with consultancies and IPO preparation.

Senior Advisor with over 18 years of experience in the public relations industry. He specializes in activities in the area of ​​corporate communication, crisis management and Public Affaris for clients from the health / energy / industrial / defense / technology / new technologies or public sectors.

In the course of his professional career, he actively supports communication departments, management boards and presidents of both commercial and State Treasury companies. He conducted communication processes related to acquisitions, crisis situations, transformations within the organization, restructuring or strategic investments carried out by clients.

As part of his professional career, he has also led a number of public projects for entities such as the Ministry of Economy (currently the Ministry of Economic Development, Work and Technology) – Nationwide educational campaign on nuclear energy – The campaign was awarded the Stevie Award – the best campaign in Europe in the Public Service category and the Saber Award in the Issues Management category. He also supported the Ministry of Health during the crisis related to the delays of the e-Health platform.

An expert in the field of energy, sustainable development and infrastructure projects. He has 14 years of professional experience closely related to the energy sector. He worked in energy and consulting companies specializing in advising this sector.

Before joining SEC Newgate CEE as part of the PGNiG strategy department, he dealt with the adaptation of the group to the requirements of the methane policy of the European Union, and also created the company’s ESG strategy.

For over 7 years he was associated with PGE Polska Grupa Energetyczna. Leading the public affairs team, he was responsible for the analysis of the business and regulatory environment as well as contacts with key stakeholders in Poland and at the EU level (both in Poland and in Brussels).

His experience also includes working as a business analyst in a leading consulting company, where he implemented optimization projects for the gas and fuel industry along the entire value chain. He took his first professional steps in international law firms
in Warsaw, and then in the gas sector in Great Britain.

Krzysztof Kępa graduated in law and political science at the University of Warsaw and in political economy at the London School of Economics and Political Science (LSE). He is also a graduate of the Leadership Academy for Poland (LAP’17) program.

An expert in the field of PR, business communication, product and Public Affairs. He has over 30 years of professional experience in the media and international corporations in highly regulated industries (including a pharmaceutical company). He managed product and image crises.

He represented MSD and the Employers’ Association of Pharmaceutical Companies INFARMA in Employers of the Republic of Poland – where he led activities aimed at increasing public expenditure on health to 6% of GDP. He also acted as an expert on the employers’ side in the Council for Social Dialogue.

From 2014 to 2019, vice president of the MSD Foundation for Women’s Health. In 2018-2019, he was a member of the global MSD team responsible for implementing the new brand communication strategy around the Inventing for Life slogan.

An advocate of health education, who has spent many years promoting the idea of ​​vaccination, strict adherence to medical recommendations and responsible drug management. He has published expert publications in Rynek Zdrowia and Newsweek Polska.

Currently, he is a lecturer at SWPS in the field of journalism in the area of ​​Digital PR. It produces podcasts and creates multimedia content.

An active member of the Polish Public Relations Association, speaking on topics relevant to both the PR and healthcare industries.

A graduate of the University of Warsaw (MA in history), at the beginning of his professional career he was associated with the Polish Radio Białystok, the Polish Section of the BBC in London and the TVN24 Business Editorial Board.

For over a dozen years he has been dealing with corporate communication for international brands. Recently – as the head of communication / Public Relations and a spokesman – she has conducted projects for brands from the financial sector related to, inter alia, with their positioning, but also mergers, strategy changes, and rebranding. She carried out activities related to the integration of the Banks: Fortis and Dominet, where she was responsible for external communication of this process – contacts with clients and the media.

She also dealt with communication (internal, marketing, media relations) related to the crisis and the collapse of the leading insurance and banking group in Europe – Fortis Group. She also collaborated on international events, incl. Davos World Economic Forum.

Katarzyna Żądło was professionally associated with, among others, with Pekao SA (Director of the Corporate Communications Office and Spokesperson), BNP Paribas (Head of Public Relations Team, Spokesperson), Citi Handlowy (Public Relations Manager) or DNB (Deputy Director of the Marketing Communication Department, Head of Public Relations).

She is a doctor of economic sciences in the field of management. She is the author of the concept of the Trust Index and Trust Rating for listed companies (the first of this type in Poland). She specializes in managing the value of companies through communication and building trust. He is interested in new technologies, their impact on corporate and marketing communication, as well as new media and communication formats. She is the author and co-author of books and publications in these areas.

She is also a graduate of Executive MBA studies at the University of Warsaw.

Creative Director, screenwriter and director. She has been associated with the advertising industry since 2006, working as a copywriter and creative group head at Leo Burnettt, MullenLowe Warsaw, JWT, LemonSky, Scholz & Friends Warsaw.

She created advertising campaigns for the local and international market for clients such as Nestle, Unilever, PKO BP, Pernod Ricard, IKEA, Suzuki, Mazda, ORLEN, Maspex, Carlsberg, Grupa Żywiec, Plus, Samsung, Orange. Since 2014, she has been creating campaigns for the jewelry brand W. Kruk, she is also responsible for creating scripts and directing all the brand’s advertising films (including “Wilczyca” with Martyna Wojciechowska “and” Niezłomna “with Ewa Chodakowska).

She is committed to supporting NGOs, especially those related to the empowerment of girls and women.